3 Steps to Creating an Information Product

Creating an information product is probably one of the easiest things to do, and can bring you the highest return.

Disclaimer: This post contains links for my products. I will receive full payment should you decide to make a purchase. The information does not guarantee financial gain simply by reading this post or my product. It takes time and effort to create an information product, but once done the possibilities of increasing your bank balance is real.

Before I get too far into the steps, you must first know what an information product is. In all honesty, this blog post is essentially an information product, because it will teach you how to do something.

An information product is designed to teach the reader/viewer/listener how to do something. It can be written, video, or audio. And the beauty of it is you create it once, and can sell it over and over again…even while you sleep.

I have been creating information products for at least three decades. When I started I didn’t even realize I was doing it. It wasn’t until up to about 10 years ago that I came across an article online (I don’t remember the title of it now) that talked about information products and marketing. It was then that the lightbulb went off, and I realized I could do that as a side hustle.

I started by writing articles online and when I realized people liked what I had to say, I took it a step further and began self-publishing my own ebooks, PDFs, print on demand books, and printable products in my Etsy shop.

My most popular articles have been on quilting, making and using weaving sticks, and how to earn money with side hustles. As much as I enjoy crafting, I enjoy helping others make the extra money they need/want for bills, vacations, or a new home.

This post will tell you what you need to do to create your own written information product.

Step 1: Come up with an idea.

This is where your brainstorming skills will come into play. Think of all of the things you like to do. Then think of all the things you are good at. Make a list of each, then pick your top 3.

Step 2: Outline your product.

Remember back in school when you had to write an essay? Your teacher probably told you to make an outline. It wasn’t because he/she wanted to give you more work (well, maybe that was part of it), but rather to help you stay on track as you wrote.

It’s quite easy to start writing about something, then stray off topic. The outline is there to keep you focused.

Step 3: Create your product.

This is the fun part. My guess is you already know a lot about your topic. If you don’t, it’s time to do some research.

You don’t have to write thousands of words, unless of course that’s what it’s going to take to get your point across. I do want to say the easier you make it for your reader the better. They’re going to want quick results, especially if they’re impatient like many people (me included).

Use words, short sentences, pictures, diagrams, and whatever else it takes to show your reader how to get from an idea to a finished product. For example, if you’re teaching someone how to make a macrame plant hanger you’ll include a materials list, cutting lengths, knot directions, and steps to make the hanger.

Since a lot of people need a visual to understand how the knots are made, take photos as you go along and insert them after the written part of each step. You could also include a video tutorial within the product, or link to it on your YouTube channel.

Conclusion:

Once your product is created, it’s time to market it. For a more in-depth look at the process of creating an information product, I have written a course which is available in my Etsy Shop (NotJustAlpacaDesigns) and priced at $19. Grab your copy today, and you can be on your way to earning passive income tomorrow.

Creating and Selling Nonfiction

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4 Side Hustles to Earn Extra Cash

What’s a side hustle you ask?

Well, it’s simply a way to earn money on the side of your regular source of income.

I have had side hustles going ever since I was a teenager. It was a way for me to earn some spending money while I was still in school, and as I got older it was a way to supplement the household income to pay bills.

Now that it’s just me, I do it to supplement my widow’s pension. Plus it gives me some extra spending money to go on little trips (camping mostly) and set some aside for a double car garage. (Yes, I’m getting tired of sweeping the snow off my vehicle and not having enough space for my tools.)

The following side hustles are ones I have personally tried, and am still active in.

Note: I may receive a commission for any purchase made through my affiliate links. Or, I will receive the full purchase price for items I have designed/created.

Etsy

As an Etsy Seller since 2014, I have earned money from patterns I have designed, printables I have created, and a variety of tangible items I have made and shipped. I think my bestseller is my Weaving Sticks, which I no longer make. I do have the instructions available for how to use them however.

Etsy is perfect for you if you like to be creative, yet don’t want to pack up all of your wares every weekend. Plus, offering digital products (which is what I do now in my second shop) will earn you money while you sleep. I love waking up to find I have made a sale while I was sleeping.

How much you earn here is completely dependent on how much time you invest in product creation, shop updates (which I’m getting better at), and customer service. It’s not a “create the product then leave it” type of deal. You have to let people know what you have to offer in terms of updates, advertising (optional), and just getting the word out.

Zazzle

This is something I have only dabbled in. I have added photos to playing cards and listed them for sale in my first Zazzle Store, and have earned a few dollars over the years. Just this week I opened another store under TakeOnLifeAfter50 and now have a small number of items available.

My new store reflects where I’m at in life, and what I find joy in. I think the John Deere Mug is a good way to show the farmer in your life how much he (or she) is appreciated.

All you need is some time and good quality photos, and you can be on your way to earning passive income with your designs. Zazzle takes care of all of the order filling, shipping, and collecting of payment. You’ll be notified when one of your designs has sold and your royalties will be paid out when you reach the threshold.

HubPages

If you like to write then this is a good place to start. You will be paid a portion of ad revenue the site earns based on clicks within your articles. I have been writing on HubPages since 2011-ish, and have reached the payment threshold of $50.00 more than once.

I haven’t put a lot of time into submitting articles in the past few years, but the existing ones still earn me a little here and there. I update them occasionally, and the editors will also make slight changes (after first notifying the author) to improve the article. One of my most read articles is the one I wrote on creating and selling printables online.

I do know some authors make several hundred dollars per month, but that’s because they put in the time to add new articles and are updating what they have. As with anything, it does take some work but the monetary rewards can be plentiful.

Passive Income Planner Girl

(I am an affiliate of P.I.P.G. and will receive a commission if you purchase through my link.)

Do you dream of making your own digital planner? I want to share a course with you that I’ve taken personally and loved! The price is going up and I don’t want you to miss out!

Learn how to make a planner that works for you.

What does it look like to honour your genius and build a business from it? In Passive Income Planner Girl, you’ll learn how to turn your zone of genius into a digital planner. Then use it as a launching pad to a business full of raving fans, while honouring your desires, your personality, and your joy every step of the way.

But what if you don’t know what your zone of genius is right now? That’s okay, because Michelle and Aimee help to draw that out of you. 

A note from Michelle:

“A planner is the simplest, easiest way to say “this is what works for me, this is how I approach my life. Maybe it could work for you too.” You start to look at what makes your life work and realise “this is important! This deserves to be in a format that other people can pay money for.”

The problem is, we’re bombarded with messages of how to take care of other people. It’s all about pleasing and serving other people, so we forget ourselves. We are so disconnected from who we are and what we want. And then we get into business and it just gets WORSE.

But we believe that staying true to who you are, honouring your zone of genius is THE most powerful way to build a business. Forget who your audience is. Who are YOU? Forget what your audience wants. What do YOU want? If you start there, you’ll attract people who will follow you to the ends of the earth.

This is so much more than a course on how to make a planner. The planner gets you to take that first step.

We’ll help you embrace that you’ve always had the power to do whatever you want. Your desires matter. You can honour yourself and when you do, the world won’t break. In fact, everyone is better off when women put themselves first.

We want to see that happen in your life and business. And Passive Income Planner Girl is where we can help you start.

Join us before the price increases on August 31st. We’d love to have you!”

In Conclusion:

Finding the right side hustle for you can take time, but there’s nothing wrong with trying different things. As we grow as people we find we don’t always want to do the same thing for the rest of our lives. What we enjoyed 10 or 20 years ago isn’t necessarily what we’re going to enjoy now.

As friends come and go, so do our interests and our desires. Pick a side hustle you are going to enjoy, not one that claims to make you thousands of dollars while you sleep. If you do find one that you enjoy AND it makes you thousands while you sleep, kudos to you!

If you like what you read you can show your support by pinning this post, sharing on social media, or buy me a coffee.


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Invest in Yourself

Are you a writer? A graphic designer? Or perhaps someone who is creative in other ways? 

No matter what your creative outlet, it’s important to never stop learning about what you do. That might mean taking classes (online or in a classroom), trying different methods, or even stepping out of your comfort zone. 

No matter how much you think you know, there’s always more to learn. And if you think you know it all, teach a class. Chances are your students will have questions you hadn’t considered. And it may be them teaching you something new. 

As a writer I have spent the last six months learning more about writing fiction, nonfiction, and copywriting. A whole new world has opened up for me now that I have allowed myself to learn more from the experts. I know I have a long way to go, but I will say this: Each day is one of learning. 

I must admit, there are days when it’s information overload. I feel overwhelmed and wonder why I’m even doing this at this stage of life. Then the sensible me steps in and I am reminded life is to be enjoyed. That’s why I am taking the time to learn more; so I can basically work from anywhere.  

Writing is satisfying to me just as it may be to you. I want to spend my time doing what I enjoy and still be able to pay my bills and take vacations. Writing gives me a lot of options, just as your chosen path does for you.  

If you can, spend some time learning more about the things you enjoy. Take a class. Read about it. Join an online group so you can learn from others; and they can learn from you. Don’t consider them the competition but rather an alliance. Chances are you won’t be working toward the same goals anyway.  

Something else you should do is refrain from comparing yourself to others. When we do that, we stifle our creativity and our chances of reaching our full potential. It took me a long time to stop doing just that. When I compared myself to the successes of others it was disheartening. How could I ever achieve those milestones? 

Set goals for yourself. Make them achievable. Don’t tell yourself you’re going to earn a million dollars your first year as a writer (or whatever your chosen vocation). Sure, that might be your dream and there’s nothing wrong with that. But, break that dream into smaller goals. It may take you longer to get there than a year, and that’s okay. 

By breaking your dream into smaller chunks it’s easier to keep the momentum going. Invest the time to figure out what you want from your chosen path, then write it down. Break it into smaller segments which are achievable, whether you go daily, weekly, or monthly.  

I have learned to not focus so much on the dollars earned, but rather the upward growth of my followers, readership and number of views my website gets. I found by focusing on the dollars I was becoming frustrated when they didn’t increase like I felt they should.  

Something else I learned along the way is by focusing on the dollars, my creativity was stifled. Writing fiction wasn’t fun any longer because the sales weren’t there. A person’s mindset plays a big role in how quickly goals are achieved. 

I started investing in myself in September 2019 when I took a course on writing romance. One of the things the instructor stressed was to not compare ourselves to others. Our story is “our story”. It’s a reflection of what we know, how we perceive life and how willing we are to take risks. 

For anyone who knows me, a risk-taker I am not. I don’t live on the edge. I don’t generally go out of my comfort zone and do things on my own. Although, I did take a step forward in October when I made a trip to Calgary’s Imaginairium. I was terrified but I did it anyway. I am very much an introvert so didn’t make as many connections as I could have. That I do regret. However, the experience didn’t kill me and it made me realize I am capable of things I’m afraid to do. 

Since then I have been working toward bettering myself. I’m taking courses, learning how to budget my time better and not concentrating as much on the monetary rewards. When I stopped focusing on the latter, I realized I produced better content.  

I’ll end this post with this: take classes, attend webinars and don’t be afraid to learn from others. And most of all, take time for you. It’s easy to get caught up in the hustle of achieving your goals, but if you don’t take time to relax and do something fun you’re going to burn yourself out. Get your nails done, go for a hike with your family or get that massage you’ve been putting off.  

Invest in yourself by doing what makes you happy and your creativity will bloom. I know mine has. 

My latest investment in myself: joining The Professional Writers’ Alliance. I have the support of others without feeling as though I’m in constant competition for the same things. We all have different reasons for doing what we do, and accepting that is half the battle.
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