3 Steps to Creating an Information Product

Creating an information product is probably one of the easiest things to do, and can bring you the highest return.

Disclaimer: This post contains links for my products. I will receive full payment should you decide to make a purchase. The information does not guarantee financial gain simply by reading this post or my product. It takes time and effort to create an information product, but once done the possibilities of increasing your bank balance is real.

Before I get too far into the steps, you must first know what an information product is. In all honesty, this blog post is essentially an information product, because it will teach you how to do something.

An information product is designed to teach the reader/viewer/listener how to do something. It can be written, video, or audio. And the beauty of it is you create it once, and can sell it over and over again…even while you sleep.

I have been creating information products for at least three decades. When I started I didn’t even realize I was doing it. It wasn’t until up to about 10 years ago that I came across an article online (I don’t remember the title of it now) that talked about information products and marketing. It was then that the lightbulb went off, and I realized I could do that as a side hustle.

I started by writing articles online and when I realized people liked what I had to say, I took it a step further and began self-publishing my own ebooks, PDFs, print on demand books, and printable products in my Etsy shop.

My most popular articles have been on quilting, making and using weaving sticks, and how to earn money with side hustles. As much as I enjoy crafting, I enjoy helping others make the extra money they need/want for bills, vacations, or a new home.

This post will tell you what you need to do to create your own written information product.

Step 1: Come up with an idea.

This is where your brainstorming skills will come into play. Think of all of the things you like to do. Then think of all the things you are good at. Make a list of each, then pick your top 3.

Step 2: Outline your product.

Remember back in school when you had to write an essay? Your teacher probably told you to make an outline. It wasn’t because he/she wanted to give you more work (well, maybe that was part of it), but rather to help you stay on track as you wrote.

It’s quite easy to start writing about something, then stray off topic. The outline is there to keep you focused.

Step 3: Create your product.

This is the fun part. My guess is you already know a lot about your topic. If you don’t, it’s time to do some research.

You don’t have to write thousands of words, unless of course that’s what it’s going to take to get your point across. I do want to say the easier you make it for your reader the better. They’re going to want quick results, especially if they’re impatient like many people (me included).

Use words, short sentences, pictures, diagrams, and whatever else it takes to show your reader how to get from an idea to a finished product. For example, if you’re teaching someone how to make a macrame plant hanger you’ll include a materials list, cutting lengths, knot directions, and steps to make the hanger.

Since a lot of people need a visual to understand how the knots are made, take photos as you go along and insert them after the written part of each step. You could also include a video tutorial within the product, or link to it on your YouTube channel.

Conclusion:

Once your product is created, it’s time to market it. For a more in-depth look at the process of creating an information product, I have written a course which is available in my Etsy Shop (NotJustAlpacaDesigns) and priced at $19. Grab your copy today, and you can be on your way to earning passive income tomorrow.

Creating and Selling Nonfiction

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Our Pets are Family Too

Recent events have made me stop and think about why I started this website/blog.

You’ve read my posts on side hustles, which there are more than any other topic I had intended to cover when I started this. You’ve also read about my loss of Ross in May 2020.

As of today I’m going to talk more about what being over 50 means; the good and the bad. We so often shut people out when they’re going through a rough time; simply because we ourselves don’t know how to deal with the situation.

I’m aware that I could be shut out as well, but I’m a big girl and can handle it. Now let me back up the bus just a little.

On Monday afternoon my geriatric Blue Heeler went missing. He is blind, fairly deaf, and 12 years old. My last time to see him was in the morning before I went to my doctor’s appointment, and when I got home I figured he was asleep in his house. And at that point, he most likely was.

My side door camera picked him up walking down the steps and out of camera range at 1:25 in the afternoon. He’s an old boy, so spends several hours during the day napping. He’ll make his rounds between my house and my father-in-law’s, but is always home for supper. When he didn’t eat I then realized there was something wrong.

I searched around the yard that evening, but it’s not the first time he’s been gone for a few hours. When he still hadn’t returned by morning I became really concerned. I searched my yard, nearby fields, ditches, and my father-in-law’s yard…to no avail. By the end of the day I had walked (according to my Fitbit) almost 9 miles. No sign of him anywhere.

After looking yesterday without any sign of him, my hopes of finding him alive are diminishing. I am utilizing the power of Facebook as one last ditch effort to get him back; or at least find out what happened to him. Calls to the SPCA and local vet have turned up nothing.

What hurts my heart the most is there are people out there who steal dogs for their own gain; and it’s rarely just because they want their own dog. Our world is full of uncaring people, who don’t consider a pet as a family member. Our pets are a big part of our family, and when one disappears without a trace it’s heartbreaking.

We’ve had pets die before, but with that comes closure. When they disappear the closure isn’t there, and our minds conjure up all sorts of things. I’m a big girl and know death is a fact of life. I’ve experienced it enough in my lifetime but also know closure is needed. It doesn’t get easier as we age; dealing with death. In fact, we’re more aware of it as we age I think.

If you’ve joined me just to learn how to make money with side hustles, I’ll still be posting about them. I’m also going to post about other things life throws at me; both good and bad. Maybe I’ll talk more about my pets, my friends, my kids. Maybe I’ll talk about a new recipe I have tried or pattern I have designed…or book I have read.

I don’t claim to have all the answers; I just go through life one day at a time like everyone else does. And right now, my missing dog is all I can think about. If he’s passed on simply because it was his time, all I want is to do is find him. If he’s still alive, I want him home.

Buddy sitting in my swing with me. He was so happy.

Change is Good

Sometimes we all need a little change in our lives.

Today I changed the look of my website. If you’re a regular reader of my posts, you may have thought you were on the wrong site for a moment.

Disclaimer: Links within this post are either to my own products, or products I endorse. I may receive a small commission should you make a purchase through an affiliate link, at no extra cost to you. My blog is supported through commissions and sales of my products. Plus, if you like what you read you can show your support by pinning this post, sharing on social media, or buy me a coffee.  Thank you for your continued support.

I designed the page header awhile back, and it’s the same style I use on my new Etsy Shop, TOLA50Printables. After some playing around with palettes, colours, and designs, I clued into the fact WordPress has a little button that says something to the effect of “match header colours”. If only I had known it was that easy. 😀

I like the new look. I think it’s much easier on the eyes, and the header isn’t distorted in any way. I think it’s a win-win.

I am into Week 2 of my Create 30 Products in 30 Days course and am loving it. I haven’t created more than a few products but that’s okay. I enjoy learning and creating because I can change the fonts, colours, and clipart to suit what I’m doing. And just because I start with a PLR template, it doesn’t mean I end up with a product that looks the same.

My latest creation from my 30 Products in 30 Days course.

Change is also coming for my family. My first grandbaby will be arriving in April, which is very exciting!

I’m going to have to wipe the dust off my sewing machine and make a couple of baby quilts through the winter. It’s going to be fun deciding on a pattern and colours that are suitable for either gender. My daughter doesn’t want to know until baby arrives, which, in my opinion, is the way it should be. As long as baby is healthy that’s the main thing.

That also opens up a whole new line of printables to be created. Cards, schedules, lists, and so much more. I know from being a mom that babies have their own schedules, no matter what the “experts” say. As I’m working my way through my course I’ll be coming up with baby-themed printables, for not only new moms but also for recording the milestones of pregnancy.

Babies bring changes in so many ways. My daughter is a great furbaby parent, and I know she’ll be a wonderful parent to her little human when he/she arrives. Now if only I could convince her to open up her own Etsy Shop so she can work from home and raise her own babies.

As I close this post I ask you this: What is your sole reason for wanting to start a side hustle? Is it for extra cash, to support yourself and family, to go on vacation, or something else?

Comment below or if you prefer, answer via the contact form.

If you like what you read you can show your support by pinning this post, sharing on social media, or buy me a coffee.

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