3 Steps to Creating an Information Product

Creating an information product is probably one of the easiest things to do, and can bring you the highest return.

Disclaimer: This post contains links for my products. I will receive full payment should you decide to make a purchase. The information does not guarantee financial gain simply by reading this post or my product. It takes time and effort to create an information product, but once done the possibilities of increasing your bank balance is real.

Before I get too far into the steps, you must first know what an information product is. In all honesty, this blog post is essentially an information product, because it will teach you how to do something.

An information product is designed to teach the reader/viewer/listener how to do something. It can be written, video, or audio. And the beauty of it is you create it once, and can sell it over and over again…even while you sleep.

I have been creating information products for at least three decades. When I started I didn’t even realize I was doing it. It wasn’t until up to about 10 years ago that I came across an article online (I don’t remember the title of it now) that talked about information products and marketing. It was then that the lightbulb went off, and I realized I could do that as a side hustle.

I started by writing articles online and when I realized people liked what I had to say, I took it a step further and began self-publishing my own ebooks, PDFs, print on demand books, and printable products in my Etsy shop.

My most popular articles have been on quilting, making and using weaving sticks, and how to earn money with side hustles. As much as I enjoy crafting, I enjoy helping others make the extra money they need/want for bills, vacations, or a new home.

This post will tell you what you need to do to create your own written information product.

Step 1: Come up with an idea.

This is where your brainstorming skills will come into play. Think of all of the things you like to do. Then think of all the things you are good at. Make a list of each, then pick your top 3.

Step 2: Outline your product.

Remember back in school when you had to write an essay? Your teacher probably told you to make an outline. It wasn’t because he/she wanted to give you more work (well, maybe that was part of it), but rather to help you stay on track as you wrote.

It’s quite easy to start writing about something, then stray off topic. The outline is there to keep you focused.

Step 3: Create your product.

This is the fun part. My guess is you already know a lot about your topic. If you don’t, it’s time to do some research.

You don’t have to write thousands of words, unless of course that’s what it’s going to take to get your point across. I do want to say the easier you make it for your reader the better. They’re going to want quick results, especially if they’re impatient like many people (me included).

Use words, short sentences, pictures, diagrams, and whatever else it takes to show your reader how to get from an idea to a finished product. For example, if you’re teaching someone how to make a macrame plant hanger you’ll include a materials list, cutting lengths, knot directions, and steps to make the hanger.

Since a lot of people need a visual to understand how the knots are made, take photos as you go along and insert them after the written part of each step. You could also include a video tutorial within the product, or link to it on your YouTube channel.

Conclusion:

Once your product is created, it’s time to market it. For a more in-depth look at the process of creating an information product, I have written a course which is available in my Etsy Shop (NotJustAlpacaDesigns). It is priced at $19, and there are only 50 available. Grab your copy today, and you will be on your way to earning passive income tomorrow.

Creating and Selling Nonfiction

Author: Diane Ziomek

I am an independent author, fibre artist, and former library assistant. I like to share what I have learned with others, in hopes of making their lives easier and more lucrative.

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