I did it! I opened a second Etsy Shop!
Why would I open another you ask?
Well, so I can branch out a little more without my existing shop looking like it’s a mish-mosh of stuff. (And I hate to say it, but right now that’s how it looks to me.)
I’m a creator, and I think it’s time to get back into creating patterns and small physical items for sale. There are so many neat things to be made from yarn, alpaca fiber, and macrame cord. And I have all three in abundance.
I’m looking forward to adding more products to both of my shops and seeing which one does better: physical products or digital products. It’s going to be an interesting experiment, and preferably a profitable one.
According to the experts a successful Etsy Shop can be attributed to SEO, lots of photos of the products, and competitive pricing. Something else that seems to be a contributing factor is free shipping for physical products.
Digital products are automatically delivered to your customers as soon as payment has been made, so there’s no need to charge any shipping on them. That’s one of the perks of offering digital products. Another is they can be bought by anyone in the world at any time of day, so you can even earn money while you sleep.
With the holiday season coming up I foresee Etsy being the place to shop for many gifts. And with the COVID-19 restrictions coming back into play (at least here in Alberta) online shopping is going to continue to be the way to go. I know I’ll be doing some of my gift shopping through Etsy.
If you are considering opening an Etsy Shop, there’s no better time to do it than now. Listing fees work are low, and you can easily work in the cost of any additional fees into your prices. I have items in both shops advertised, but only have the stats for my first one. The second is in its very early stages, so I won’t be able to see any stats for at least a month or more.
It can be frustrating to a new shop owner when the sales don’t come pouring in right away. My advice is to be patient, utilize SEO in your product descriptions, and use Etsy Ads if your budget allows. I currently have a few of my products advertised, with a budget of $1.00/day. That’s not a lot, but it’s what I’m comfortable paying for advertising at this point in time.
If you don’t have an advertising budget, Pinterest is a good place to place your products. It’s good karma to pin the products of others in addition to your own. Pinterest likes to see pins from a variety of sites/businesses. This practice makes you appear less spammy as well. Group like things on your boards, even if they are similar to yours.
Now that my new shop is open and I have a few products added to it, I’m going to go out and enjoy the afternoon by cutting up some trees for firewood. Last night was a beautiful evening, and I’m hoping tonight will be the same. Harvest is well underway, which means the smell of grain dust in the air. (One of my favourite smells).
Have a wonderful long weekend, and I’ll keep you posted on what is working for me and my Etsy Shops. I’m excited to see when the first sale will be!